The six-fold difference explains why there has been an onrush of 2013 Super Bowl videos on YouTube already. On Monday alone, Volkswagen, Audi, Century 21 and Axe dropped their Super Bowl spots on YouTube. According to YouTube, 34 of last year's ads were online before last year's game and 20 were withheld until broadcast. In 2011, about a dozen brands put their complete ads online, including VW, whose "The Force" ad b…
Continue reading...
More About: Advertising, Marketing, YouTube