Global digital advertising spending broke $100 billion for the first time, according to eMarketer, which predicts the business will grow another 15.1% this year.That figure compares to a market increase of 17.8% in 2012. The slowing growth rate appears to be a natural consequence of the maturation of the industry -- the larger it gets, the harder it is to grow. While figures for the entire ad industry's growth in 2012 aren't in yet, Magna Global last June predicted that the ad business would expand 4.8% worldwide in 2012.
Digital advertising's stronger growth means it's taking up more of the overall business. eMarketer estimates that online advertising accounted for just under 20% of…
Continue reading...
More About: Advertising, digital advertising
